Apple Marcom
Role: Creative Direction
Picture this: I’m a Creative Director at Kettle working with Apple Marcom, cooking up some digital magic for the likes of iPhone and Siri web pages. It's not just about making pixels look pretty; it's about making them dance, sing, and tell stories. But wait, there's more! I’m also the creative maestro behind the scenes of Fitness+ campaigns, bringing the sweat, joy, and the occasional muscle emoji to your screens. And guess what? Email campaigns aren’t just about newsletters; they're about turning your inbox into a visual fiesta. So, if you've ever smiled at an iPhone ad or felt the urge to bust a move during a Fitness+ promo, you might've just experienced a slice of my creative shenanigans. Here's to making pixels pop and emails rock!
Cannes video submission for iPhone 12 web pages designed in 2021
Siri Web Page
As a Creative Director at Kettle, I worked on the design vision for the Apple Siri web page, sculpting an immersive experience that epitomized Siri's intelligence within the Apple ecosystem. From sleek animations to intuitive interfaces, every detail harmonized to showcase Siri's seamless integration with daily life. Dive into the fusion of art and technology where creativity meets functionality, and see how we brought the Siri story to the web.
Apple Fitness+
I led the art direction and design of the pioneering Apple Fitness+ newsletter, marking a shift in how Apple communicates directly with its audience. This inaugural campaign not only visually captivated but also set the precedent for direct messaging across the company, shaping the future of Apple's communication strategy. Witness the transformative journey where I laid the foundation for a new era of direct engagement and visually brought Fitness+ to life.
