Brilliant George
Role: Creative Director
As the Creative Director at Envoy, I had the honor of spearheading the design initiatives for a groundbreaking project: the creation of a new apple brand named Brilliant George. Nestled in the verdant orchards of Washington, Brilliant George aspired to carve out a distinct identity that would distinguish it in the competitive agricultural sphere. My role involved conceptualizing and executing a comprehensive design strategy that encapsulated the essence of Brilliant George – its rich heritage, unparalleled quality, and unwavering commitment to sustainability. Collaborating closely with the client, I led a talented team in crafting a unique visual identity, spanning from logo design to packaging, ensuring that each element reflected the brand's core values. The outcome was a captivating brand presence that not only showcased the premium quality of Brilliant George apples but also conveyed its narrative in a compelling and authentic manner, firmly establishing it as a notable contender in the market.
Brand Guidelines
In crafting the brand guide for Brilliant George, our aim was to encapsulate the essence of the brand's vibrancy and connection to nature. We chose a bright color palette, juxtaposed with earth tones, to evoke a sense of freshness and organic authenticity. This combination not only reflected the lush landscapes of the Washington orchards but also conveyed the brand's commitment to sustainability and natural goodness. Additionally, we embarked on the creation of a bespoke illustration style inspired by the free-spirited ethos of the 60's hippie movement. Drawing from psychedelic art and whimsical motifs, these illustrations served as a visual journey into the world of Brilliant George, infusing every touchpoint with a sense of joy, creativity, and nostalgia. Through meticulous attention to detail and a deep understanding of the brand's ethos, the brand guide became a roadmap for cultivating a holistic brand experience that resonated with consumers and set Brilliant George apart in the market.
Website Design
Our interactive website for Brilliant George seamlessly weaves together all elements of the brand identity to create a vibrant digital experience. Inspired by our bright color palette and earthy tones, the site serves as a visual ode to the Washington orchards. The bespoke illustration style, reminiscent of the 60's hippie movement, takes center stage, captivating visitors and guiding them through the brand's story in a whimsical and engaging manner. With dynamic animations and interactive features, the website invites users to explore the world of Brilliant George, leaving a lasting impression and reinforcing the brand's unique identity.
