Happy Head
Role: Creative Director
As Creative Director for Envoy, I spearheaded a rebranding initiative for Happy Head tailored to their small and agile team, emphasizing flexibility and rapid iteration. Leading our team, we developed a brand identity and messaging strategy that could easily adapt to social media channels and paid landing pages, allowing for quick testing and refinement. Through collaborative brainstorming and strategic planning, we crafted a cohesive and versatile brand framework that empowered Happy Head to engage with their audience effectively and evolve with agility.
In designing the Happy Head logo, we sought to capture the essence of their bespoke product offering tailored to each customer. Drawing inspiration from logo modernism design principles, we crafted a distinctive mark that stood out in the crowded hair loss market. The logo's sleek and minimalist design not only conveyed sophistication but also signaled Happy Head's commitment to innovation and differentiation from traditional hair loss products.
The bottle design for Happy Head seamlessly integrated the principles of the logo design, echoing its sleek and minimalist aesthetic. Through clean lines and premium materials, the bottle design communicated the brand's commitment to quality and innovation. Supporting creative elements, such as packaging and marketing materials, further reinforced Happy Head's unique positioning in the hair loss market, setting them apart from competitors with a modern and sophisticated appeal.
We crafted simple and intuitive brand guidelines for Happy Head, ensuring they could be easily understood and implemented by freelancers and junior design teams. These guidelines upheld the principles of our sleek and minimalist design approach, empowering collaborators to maintain consistency while allowing flexibility for testing and iteration. By providing clear direction on logo usage, color palette, and typography, we enabled swift and efficient creative exploration, ultimately facilitating the brand's evolution with agility.
We developed customized social media templates for Happy Head, recognizing that the majority of their marketing and traffic originated from social ads. These templates seamlessly integrated the brand's aesthetic and messaging, ensuring a cohesive and impactful presence across various social platforms. By providing pre-designed templates, we enabled Happy Head to streamline their advertising process and focus on testing and optimizing their campaigns for maximum engagement and conversions.
In designing and developing paid landing page templates for Happy Head, our primary focus was on clarity, simplicity, and effectiveness. Understanding the importance of seamlessly guiding potential customers through the process and products, we crafted intuitive and visually engaging landing pages. These templates were meticulously designed to provide comprehensive explanations of Happy Head's offerings, from the bespoke process to product details, while maintaining a clean and streamlined layout. By aligning the landing page content with the messaging of the social ads, we ensured a cohesive and compelling user experience that drove conversions and facilitated informed decision-making for visitors.
