Smirnoff
Role: Creative Director
As a freelance Creative Director at Analog Folk, I spearheaded the redesign and complete overhaul of the Smirnoff website. From concept to execution, I collaborated closely with the team to breathe new life into the digital presence of this iconic brand. My role involved crafting a visually stunning and user-centric experience that not only reflected Smirnoff's heritage but also positioned it as a trendsetter in the spirits industry. Through strategic insights and creative innovation, I transformed the website into a dynamic platform that captivated audiences and drove engagement. This project not only showcased my ability to deliver exceptional results on a freelance basis but also reinforced my passion for elevating brands through impactful design.
Home Page
The redesigned Smirnoff homepage introduces the brand's updated identity while seamlessly guiding visitors through its diverse product offerings and cocktail repertoire. With a contemporary aesthetic and intuitive navigation, it serves as a dynamic gateway into the world of Smirnoff, providing clear direction and inspiration for both loyal patrons and newcomers alike. Through bold visuals, streamlined design, and curated content, it encapsulates the brand's ethos of innovation and celebration, fostering memorable experiences for all who engage with it.
Product Pages
The product pages of Smirnoff's website meticulously categorize its diverse vodka offerings, providing a seamless journey for enthusiasts seeking their perfect pour. Each vodka variant is spotlighted with consistent, captivating photography that heroically showcases its unique bottle design, inviting exploration and discovery. Through clear categorization and visually striking imagery, these pages offer a tailored experience that celebrates the essence of each Smirnoff vodka, ensuring every visitor finds their ideal expression of craftsmanship and flavor
Cocktail Pages
The cocktails page of the Smirnoff website revolutionizes mixology exploration by integrating a dynamic quiz feature, swiftly guiding consumers to their perfect libation based on their preferences. This interactive element adds a personalized touch to the user experience, transforming cocktail discovery into an engaging journey of self-discovery and flavor exploration. Furthermore, each recipe image is meticulously crafted, evoking the allure of vintage movie posters, to imbue the page with a sense of mystery and cinematic sophistication reminiscent of classic Bond films. By seamlessly blending innovation with nostalgia, the cocktails page offers a captivating experience that transcends mere recipe-sharing, inviting users to embark on a thrilling mixological adventure.
