Varo Bank
Role: Creative Director
In my role as Creative Director for marketing and brand design, I orchestrated a rebrand that left an indelible mark on every facet of the brand. As the CD at the helm, I not only led the strategic evolution of Varo's visual identity but also ensured that every touchpoint, from app components to overall user experience, reflected the essence of the redefined brand. From concept to execution, my leadership played a pivotal role in shaping Varo's narrative, delivering a cohesive and impactful brand presence that resonates with users and sets Varo apart in the competitive banking landscape.
Brand Guidelines
As part of the Brand guidelines we crafted dynamic guidelines allowing seamless shifts from simplicity to expressiveness. Our versatile palette of colors, fonts, and illustrations served as a visual toolkit, empowering Varo to flex its personality across various contexts. From clean and straightforward to vibrant and expressive, these guidelines not only ensured visual coherence but also elevated user engagement, redefining Varo's presence in the banking landscape.
In my role as Creative Director for marketing and brand design, I orchestrated a rebrand that left an indelible mark on every facet of the brand. As the CD at the helm, I not only led the strategic evolution of Varo's visual identity but also ensured that every touchpoint, from app components to overall user experience, reflected the essence of the redefined brand. From concept to execution, my leadership played a pivotal role in shaping Varo's narrative, delivering a cohesive and impactful brand presence that resonates with users and sets Varo apart in the competitive banking landscape.
Illustration System
In redefining Varo Bank's visual language, I led the shift from typical tech Memphis aesthetics to a uniquely ownable identity through hand-drawn illustrations. This departure infused a human touch into the digital space, setting Varo apart and reinforcing our commitment to authenticity in design and banking.
App Design
Empowering users through our established brand guidelines, the Varo App offers a customizable experience. With versatile colors, fonts, and hand-drawn illustrations, users shape their own interface, reinforcing Varo's commitment to putting control in their hands.
Card Design
Brand Application
Varo's brand guidelines come to life across diverse platforms, offering users a cohesive and personalized experience. From dynamic Google ads to engaging social content and impactful out-of-home campaigns, our visual identity adapts seamlessly. The website serves as a digital canvas where users navigate a consistent and customizable journey, reinforcing Varo's commitment to user-centric design. With each interaction, Varo's presence is not just seen but felt, as we extend ownership to users across every touchpoint in the digital landscape.
Varo's debit and credit cards redefine ownership, offering users unprecedented control. Customize colors, patterns, and even add personal imagery, turning each card into a unique statement. This level of personalization sets Varo apart, giving users a sense of control they've never had with other banks
